Saturday, February 05, 2005

And oh, the shame; thought of changin' my name

The things you learn watching local stations from across the country on digital satellite: There are some really oddball regional chain stores out there. (Also, that MTS, Manitoba's largest telecom operator, is currently running a bizarrely buffalocentric ad campaign.) How has a store with a name like "London Drugs" managed never to rebrand itself upon seriously branching out into consumer electronics, some twenty years ago? That's some kind of amazing, given the Wal-Martesque/Woolworthish corporate history there. At what point does it not make sense to de-emphasize penny-ante drugstore origins?

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